ComScore Flurry Partnership to Enhance App Data

Flurry and comScore have announced an alliance for mobile app stats. A new joint offering unites comScore’s mobile data with Flurry Analytics mobile application usage data to give publishers, marketers and advertisers a better look at the consumption habits of application users on iPhone, Android and Blackberry devices. The service will be available as part of comScore’s leading Mobile Media service in Q1 of 2010. Flurry Analytics will provide real-time data, such as frequency of app use, length of use, the user’s geographic location, new vs. return usage and Wi-Fi vs. carrier network usage, via comScore’s audience measurement platform.

“Flurry is excited to provide comScore clients with key information about mobile application usage, enabling them to succeed on iPhone, Android and Blackberry--the world’s fastest growing digital media platforms,” said Sean Galligan, Flurry VP. “ComScore's demonstrated innovation in audience measurement and relationships with the world's largest digital media properties make them an ideal partner for Flurry.”

Flurry collects mobile application data from roughly two out of every three iPhone and Android handsets. The company gets app use data from over 1 billion end-user sessions per month, across more than 50 million unique handsets from more than 200 countries. Over 10,000 developers have chosen to integrate Flurry Analytics within their applications.

According to a recent comScore report, global touch-screen device adoption grew by 159% from August 2008 to August 2009. Ranking as the number one dvice was Apple’s iPhone, with 32.9 % of device users age 13 and older. During the same period in the U.S, total smartphone adoption grew by 63 %. There are currently over 200,000 apps for the iPhone. So there is a lot of data to crunch for marketers.