Zillion TV To Transform Your Television Viewing Experience

The television landscape is drastically changing as new digital distribution platforms emerge that enable truly personalized television. These personalized television services must offer expansive popular entertainment content, the choice of personalized, targeted advertising and the potential of interactivity with the on-screen content itself all within an easily accessible, intuitive and affordable offering.

ZillionTV is a new company wanting to answer these requirements with its new personalized TV platform and service. The company has made agreements with major producers, TV networks, Hollywood studios, and many other entertainment outlets to bring you an extensive array of personalized entertainment content.

ZillionTV is building a new television ecosystem grounded in partnerships spanning from powerhouse TV networks and Hollywood studios, to Visa and major advertisers, said Mitchell Berman, CEO, ZillionTV Corporation. At the same time, we have built a business model where all parties benefit consumers can access an expansive collection of entertainment when and how they want; content providers gain a new digital distribution platform; and, advertisers get closer to engaged viewers by providing relevant and addressable TV advertising.

The new Zillion TV service is currently still in beta phase but will offer subscription-free access to entertainment from Disney, Fox, NBC, Sony Pictures and Warner Brothers. All of the content is delivered on-demand and delivered directly to the television set via a common high-speed Internet connection. There is no costly hardware purchase required, as viewers only pay a nominal, one-time, initial service activation fee to receive the ZillionTV Device and innovative motion-sensing ZillionTV Remote control.

Beyond the Companys plans to ultimately deliver the most extensive on-demand entertainment library available in the U.S., with the expectation of having 15,000 titles on the Service by the end of 2009, the ZillionTV Service has multiple features that truly make it stand out from the crowd.

* All of the ZillionTV Service programming is available instantly as its streamed to the television set no downloading, progressive streaming or peer-to-peer networking necessary. Programming will range from select library content from 20th Century Fox Television to new releases and a selection of library titles from The Walt Disney Studios, NBC Universal, Sony Pictures and Warner Bros. Digital Distribution.
* ZillionTV viewers choose how they want to watch programs they can watch targeted and addressable ad-supported content for free, rent content for a nominal fee, or buy to own, depending upon what options are offered by each content owner tied to each specific program. For example, television content from NBC Universal will be available via buy to own.
* ZillionTV viewers select advertising categories based on their interests and preferences and, as a result, get ads that are more personally relevant when selecting to watch ad-supported content.
* Viewers dont need to follow a pre-set viewing schedule, plan ahead for later viewing, or worry about missing their favorite shows because ZillionTV programs are available on-demand, 24/7.
* All programs are available through an intuitive, easy-to-use on-screen interface called the VUI Experience that features intelligent multi-dimensional search to help viewers instantly find shows or discover new programs by genre, actor, year, subject matter and more. Based on these choices, the system creates personalized recommendations specifically for each viewer.
* Viewers will enjoy personalized television entertainment within a secure service governed by a thoughtful yet stringent privacy policy that gives viewers notice, choice and control over the type of personal information that is collected, used and shared.
* Viewers will have interactive and t-commerce options, including the power to request information and purchase products directly from their television.
* ZillionTV will offer a distinctive loyalty program, rewarding viewers for simply watching programming they love and interacting with advertising from categories theyve personally selected.

To bring this breakthrough entertainment service to market, ZillionTV has established agreements with major Hollywood studios and TV networks, advertisers and Visa, the worlds leading payment brand, to offer:

* Viewers the entertainment content they want, when they want it, streamed instantly for viewing on their television.
* Content providers a new platform to give consumers access to their vast libraries of content.
* Advertisers the opportunity to engage viewers directly with relevant and addressable TV advertising.

The advertising side of ZillionTV will push the mass market untargeted television commercials to extinction. With the ZillionTV service viewers are able to choose advertising categories based on their personal preferences and ads will be delivered based on those - provided that the customer was truthful with their answers. The ZillionTV Service also allows advertisers to target audiences by geography, demographics, consumer preferences, and viewing behavior, resulting in guaranteed engagement, better brand alignment and more comprehensive audience response reporting.

In addition, through the ZillionTV Service, advertisers are no longer confined by 30-, 60- or 90-second television spots a 30-second commercial is just as welcome as a three-minute, episodic video. Instead, advertisers gain extensive flexibility and creative freedom to develop new methods for connecting with viewers. And with the right TV commercial in place, advertisers only pay for ads that are actually viewed, resulting in greater efficiency and virtually no waste of their media spend dollars.

Advertising campaign business models such as cost-per-click, cost-per-action and revenue-sharing, already in practice on the Web, will become available to ZillionTV advertisers on the television. In addition, from the onset ZillionTV offers tangible metrics that link media spends to actual results, and link commercial viewing to purchase data making calculating a TV campaigns return-on-investment easier than ever.

Availability and Pricing
ZillionTV is conducting field trials in multiple markets nationwide and will continue a market-to-market roll-out strategy throughout 2009. The ZillionTV Service is completely subscription-free. The ZillionTV Device and motion-sensing remote are free to viewers as well - you only pay for per-program fee.

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