Nokia Ovi Store Opens For Mobile Apps

Nokia today announced its Ovi Store, its answer to the Apple App Store but for over 50 Nokia-based devices. With the Nokia Ovi Store opening today, there are over 20,000 different content that can be downloaded to your Nokia phone via your web browser at store.ovi.com or via an application on your Nokia phone. Content ranges from applications, games, videos, podcasts, productivity tools, web and location-based services.

When browsing the store you can search for a specific item that you are looking for, narrow it down by category, and you can choose to only display content compatible with your phone model.

"Ovi Store is open for business and we've stocked the shelves with both local and global content for a broad range of Nokia devices," said Tero Ojanper, Executive Vice President, Nokia Services. "Ovi Store makes shopping for content and applications easy and fun for feature phone and smartphone owners alike."

The Ovi Store Mobile client (On the phone) is setup to accept billing from Australia, Germany, Ireland, Italy, Russia, Singapore, Spain and the United Kingdom. Globally, credit card billing is available through the mobile application and the mobile website. Additional countries, languages, devices and features will be added throughout the year. AT&T plans to make Ovi Store available to its customers in the United States later this year.

"AT&T looks forward to introducing Ovi Store for our customers later this year," said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. "AT&T has a reputation for providing the most customer choice of content and applications and offering Ovi Store is in line with that strategy."

Come on AT&T, I think you can do better than that. We know you love the Apple Store, but you need to get on the ball with 'other stores' that are offered.

If you're a content publisher and wish to join in on the development of applications and content for the Ovi Store, you can get more information on publishing your apps at publish.ovi.com.