Out With Kumo In With the Bing Microsoft Search!

Bada boom bada bing! This might just be what Microsoft is going to call it's latest search engine, Microsoft Bing. Catchy isn't it? What we originally thought was going to be called Kumo, is getting renamed according to many sources close to Microsoft.

Advertising Age, an advertising trade magazine, said Microsoft will spend nearly $100 million in advertising dollars on print, online, and TV in order to get the word out on its new search engine, Bing. In comparison, Google only spent $25 million in total last year for its advertising efforts. Then again, does Google really need to advertise its products? We saw some Google Chrome TV commercials last week and that's the latest ones I've seen in some time from Google.

Right now, we still don't know everything about Kumo Bing, but what we do know is that's a rebranding of the Live Search - and Live will be going away presumably. We've seen screenshots of the Bing Search and from what we can tell, it looks a lot like the new Google Search with the timelines, and options to better narrow down your search results.

Microsoft Bing is expected to be announced as eary as today at the D: All Things Digital Conference in California where Microsoft CEO Steve Ballmer is to speak.