Shazam Announces Visual Recognition Addition To Music App
The maker of the popular music recognition app Shazam has reported they are introducing visual recognition functionality. Extending their mobile platform, they envision a future where you can use your mobile device’s camera to scan everything from packages, to posters, print media, and more and get interactive content, special offers and other info.
Also announced were partnerships with leading brands to Shazam-ize their products.
The first Shazam-enabled print ad? One for the Disney movie “Tomorrowland,” which opened May 22. Tag the poster using Shazam and you are can enter a “Tomorrowland” virtual space with info on the flick.
Anyone with the latest version of Shazam installed on their mobile phones can use the functionality, just open the app and tap the new camera icon. Wave the phone over any item with the Shazam camera logo on it or a QR Code. The capability is in addition to the existing Shazam audio functionality for discovering new music.
U.S. initial launch partners announed include:
The Walt Disney Company, Target, HarperCollins Publishers, Esquire magazine, SELF magazine, Time Inc, The Wall Street Journal, Outfront Media, BlueSoho, and Merchbar.
Global partners include:
boohoo.com, Guerlain, Evian, Warner Bros. Interactive Entertainment, Southern Cross Austereo and Phenix Groupe.
Rich Riley, Shazam CEO, said:
“The introduction of visual recognition is another step on our journey to extend the ways people can use Shazam to engage with the world around them. For brands, we’re providing a near-frictionless way to engage customers on their mobile devices, with a single tap of a button.”
The Shazam app is used by more than 100 million people each month.